Behind the micAmerican Building Podcast
About
American Building is a podcast series that shares how iconic buildings came to be from the perspective of their designers and developers. These innovators discuss on a deeply personal level what they faced over the course of the entire building process. They connect that to specific challenges for cities today, showing that they go far beyond vocation to improve the places and people around them.
This podcast is hosted by award-winning architect turned entrepreneur Atif Z. Qadir, AIA, and sponsored by world-renowned Michael Graves Architecture & Design.
Goals
Monetize name recognition of Michael Graves and Atif’s personal network
Lead generation for new clients/staff for Michael Graves and investors for Atif
Share knowledge and have fun
Scope
Show Notes
Show Note Content Writing
● Write a comprehensive 300-word episode summary following the established American
Building style guide and brand voice
● Include 6-10 key moments from the episode
● Identify and properly hyperlink resources mentioned in episodes
Website
Blog Post Content Writing
● Transform podcast show notes into a blog post
● Write SEO-optimized meta description
● Create custom URL slug
● Generate relevant tags and categories for episode classification
● Provide alt text for any provided images
Lightly Edited AI Transcript
● Ensure consistent speaker identification and timestamps
● Break long paragraphs into smaller, readable sections
● Correct spelling of people, brands, products
Upload, Format, and Schedule Blog Post
● Embed episode player
● Format writing, photos, and guest bio
● Include standardized "Rate, Review & Follow" section
● Populate excerpt, meta data, and cover image
● Schedule blog post for episode release
Newsletter
Newsletter Content Writing
● Refine episode show notes to create compelling newsletter copy
● Include a clear call-to-action for each episode
● Craft subject lines and preview text optimized for open rates
Upload, Format, and Schedule Newsletter
● Properly format newsletter with established template
● Conduct quality assurance testing prior to publishing
● Schedule email for episode release
Social Media
Social Media Caption Writing
● Develop captions for each podcast episode, optimized for LinkedIn and Instagram
● Deliver four caption variations per episode to allow for multiple posts and platform-specific messaging
● Custom hashtag research and implementation for each caption
Podcast Admin
Upload, Format, and Schedule Audio Episode
● Upload and process audio file on podcast hosting site
● Integrate and quality control check dynamic ads
● Format episode title and show notes
● Upload transcript and provided episode cover art
● Accurately classify episode type, number, and season
● Include custom URL to the accompanying episode blog post
● Execute episode scheduling and publishing
Results
24 episodes published weekly between June 4, 2025- December 18, 2025
Launch of video podcast on YouTube (9.1K views across the season)
Avg. episode downloads: 496
+49% increase in email list subscribers from 2024-2025
5-figure revenue from in-episode ad spot
6 Nationwide Top 25 category rankings on Apple Podcasts
Professional network expansion with high-profile architecture and development leaders
