Behind the micInnovate and Elevate
About
Behind every pioneering idea, method, and device is a trailblazer daring enough to ask questions that push the boundaries and make the impossible possible. Host Sharon Kedar, co-founder of Northpond Ventures, a multi-billion-dollar science-driven venture capital firm, meets with these change agents on the Innovate and Elevate podcast.
Goals
Raise awareness for biotech innovations
Drive eligible clinical trial applications and/or investor outreach
Position Sharon Kedar as a biotech thought leader
Scope
Creative Manager
Producer
● Direct video editor on story structure to turn a comprehensive 60-minute interview into a focused, compelling 25-minute episode that maintains emotional impact while highlighting key innovations.
● Lead production meetings and guest research
● Educate on best practices for sustainable growth
Show Notes
Show Note Content Writing
● Write a comprehensive 300-word episode summary following the established American
Building style guide and brand voice
● Include 6-10 key moments from the episode
● Identify and properly hyperlink resources mentioned in episodes
Website
Blog Post Content Writing
● Transform podcast show notes into a blog post
● Write SEO-optimized meta description
● Create custom URL slug
● Generate relevant tags and categories for episode classification
● Provide alt text for any provided images
Lightly Edited AI Transcript
● Ensure consistent speaker identification and timestamps
● Break long paragraphs into smaller, readable sections
● Correct spelling of people, brands, products
Newsletter
Newsletter Content Writing
● Refine episode show notes to create compelling newsletter copy
● Include a clear call-to-action for each episode
● Craft subject lines and preview text optimized for open rates
Upload, Format, and Schedule Newsletter
● Properly format newsletter with established template
● Conduct quality assurance testing prior to publishing
● Schedule email for episode release
Upload, Format, and Schedule Blog Post
● Embed episode player
● Format writing, photos, and guest bio
● Include standardized "Rate, Review & Follow" section
● Populate excerpt, meta data, and cover image
● Schedule blog post for episode release
Podcast Admin
Upload, Format, and Schedule Episode
● Upload and process audio file on podcast hosting site
● Integrate and quality control check dynamic ads
● Format episode title and show notes
● Upload transcript and provided episode cover art
● Accurately classify episode type, number, and season
● Include custom URL to the accompanying episode blog post
● Execute episode scheduling and publishing
Results
Launch of Season 1 (12 episodes)
Avg. episode view on YouTube: 300
Panelist at NYSE Women’s Health Summit
Moderator for a Northpond Ventures Women’s Health Panel (featuring Season 1 guests)
Invitation to the FDA’s inaugural Menopause Panel
